Leadership is often defined by emotional intelligence. Communication is praised as the cornerstone of building strong teams. Vision is seen as the spark that turns ideas into reality. However, one crucial element rarely gets the spotlight: financial literacy.
Understanding numbers or budgets isn’t enough. Effective leaders must make strategic decisions and navigate economic uncertainty with confidence. But above all, they need to empower others to do the same. In short, if you want to lead, you need to understand money—not just for yourself, but for those who rely on your guidance.
Yet financial literacy shouldn’t be reserved for leaders alone. Every team member benefits from understanding the financial mechanics behind their work—whether reading a budget or interpreting performance metrics. Financial knowledge builds a more informed and empowered culture when shared across an organization. The problem? Too few people have ever been taught these skills, and many feel overwhelmed just trying to figure out where to start.
“Financial literacy is a human right,” states Dasha Kennedy, author of Moving Beyond Broke. “But it’s been treated as optional instead of essential. And that has to change.”
Why Financial Literacy Is a Leadership Imperative
Recent data confirms that financial literacy in the United States has reached its lowest recorded level. According to the 2024 TIAA Institute-GFLEC Personal Finance Index, U.S. adults correctly answered only 48% of basic financial questions on average, a decline that marks an all-time low since this survey began in 2017. The World Economic Forum, highlighting this study, also reported that U.S. financial literacy has been roughly flat at roughly 50% for several years “with a 2% drop in the past two years”, confirming the slide to a new low.
Meanwhile, economic decisions are growing more complex. Leaders are expected to make calls that impact entire teams and communities. That’s where financial literacy becomes more than a personal tool; it becomes a leadership asset.
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“Leadership is about helping others move forward,” Kennedy says. “And you can’t do that effectively if you’re financially unstable or uninformed.”
She emphasizes that understanding money isn’t just about budgets or spreadsheets—it’s about confidence. It’s about being able to handle setbacks, advocate for fair compensation and create opportunities not just for yourself but for those around you.
The Power Of Accessible, Actionable Education
Advocates like Kennedy step in to fill this growing knowledge gap, translating complex finance into practical, relatable guidance.
As a single mother navigating financial hardship and limited resources, Kennedy realized that most personal finance advice didn’t reflect her reality—or the reality of millions of others. So, she created The Broke Black Girl, a digital platform that now reaches almost half a million women with practical, culturally relevant financial education.
Kennedy offers practical strategies grounded in real-life experiences, making it easier for others to take control of their finances and build long-term stability. What sets her strategies apart is she doesn’t shame. She empowers.
“People think improving your finances means making drastic changes,” she says. “But real growth is about consistency. Even small steps count if you take them consistently.”
How Leaders Can Strengthen Their Financial Literacy—And Uplift Their Teams
Kennedy continues, “One of the biggest misconceptions is that knowledge alone can close the wealth gap. But access matters. Fair wages matter. Opportunities to build wealth matter.”
Financial literacy is a skill; like any skill, it can be developed with consistent effort and the right resources. Here’s how leaders can level up their own knowledge and create a more financially confident team in the process:
Start With Self-Awareness
Before guiding others, leaders must assess their own financial understanding.
- Can you confidently read a profit and loss statement?
- Do you understand how budgeting decisions impact long-term growth?
- Are you able to explain financial trade-offs in a clear, empowering way?
Build Your Knowledge In Small, Consistent Steps
You don’t need to become a financial expert overnight. Begin with manageable habits:
- Set aside time weekly to review financial reports or budgets.
- Subscribe to newsletters or listen to podcasts that break down finance in relatable terms.
- Enroll in a course on financial literacy tailored for professionals or business leaders.
Share The Learning With Your Team
Financial literacy shouldn’t stop with leadership. Empower your team to understand the financial systems behind their work.
- Host workshops or “Finance 101” sessions for non-finance employees.
- Partner with platforms like The Broke Black Girl to bring inclusive, culturally relevant financial education into the workplace.
- Incorporate financial context into team meetings—explain how roles impact revenue or how budgeting choices align with business goals.
Normalize Financial Conversations
Break the taboo around talking about money at work. When people understand the “why” behind financial decisions:
- They make sharper, more informed choices.
- They feel more ownership over outcomes.
- They become stronger contributors to long-term success.
At its core, Kennedy’s message is clear: financial literacy isn’t reserved for economists or CFOs. It’s for everyone and especially important for those who want to lead, whether in their homes, companies or communities.
“Start now. Start small. Just start,” Kennedy concludes. “You don’t have to know everything to begin. But you do have to begin if you want to lead.”
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